COGNICURRENT

The article explores Longchamp's factory in Segré, France, which produces popular bags appealing to Generation Z, highlighting the brand's family-owned heritage and craftsmanship.

The return of Topshop to John Lewis stores has sparked nostalgia among shoppers, but some feel a key element of the brand's character is absent.

The Perini store in the Pituba neighborhood of Salvador will close its doors starting Saturday, following a brand repositioning aimed at enhancing operational efficiency.

Nude Project, a Spanish fashion brand spearheaded by two young entrepreneurs, has successfully captivated Generation Z with its innovative and trendy products.

Candelare, a brand established in Cuenca, Ecuador, offers aromatic personal care products aimed at transforming daily routines into relaxing sensory experiences.

The CEO of Christian Villa, an Italian bag brand, criticizes the exorbitant prices of luxury goods, asserting that his products offer genuine value at a realistic price.

The Hyundai Tucson arrives in Argentina with a new proposal while retaining the essence that made it the best-selling model in the brand's history.

Italian singer Malika Ayane faces scrutiny for potentially promoting a cosmetic brand in connection with her song 'Animali notturni' during a performance at the Sanremo festival.

The article discusses the debut collection by new designer Demna for Gucci, amidst controversy over AI-generated images posted by the brand on social media prior to the fashion show.

A couple broke down in tears at a Helsinki store during a bankruptcy sale for Asko, reflecting on the loss of the brand.

Actor Oswaldo Segura has launched a coffee brand named Supilindo, inspired by his childhood connection to coffee cultivation and his character from the series 'Mis adorables entenados.'

The U.S. authorities have uncovered four additional bank accounts belonging to Javier Faroni's company, linked to the Argentinian Football Association (AFA), which has raised around $400 million from its brand internationally.

Hornby has sold its Scalextric slot car racing brand to Purbeck Capital Partners for £20 million, marking a notable change for the company after owning the brand for over 50 years.

A German court has ruled that the Alternative for Germany (AfD) party cannot be labeled as 'extremist' by the domestic security agency BfV, granting the party a temporary injunction.

Finnish success brand Bypias has responded to criticism regarding its employee treatment and operational practices.

Aston Martin announces a 20% reduction in workforce due to financial struggles exacerbated by US tariffs and economic pressures in China.

Fans of Walkers crisps are discovering that the brand is known as Lays in many countries due to its ownership by Frito-Lay.

A luxury watch brand has released timepieces featured in 'Resident Evil Requiem', a highly anticipated video game set for 2026, which characters Leon S. Kennedy and Grace Ashcroft use during their adventures.

The Finnish clothing brand Bypias responds to public criticism in a customer newsletter, denying allegations made against it.

Breitling's CEO, Georges Kern, visited Buenos Aires to announce the opening of the luxury watch brand's first boutique in Argentina as part of their expansion plans in the country.

Maria Grazia Chiuri debuts at Fendi with a collection honoring the brand's matriarchs, addressing current existential themes in the fashion industry.

Finnish fashion brand Bypias claims its clothing is produced in compliance with EU and local laws, despite evidence suggesting otherwise from Italian sources.

A Finnish clothing entrepreneur, Pia Erlund, faces serious allegations regarding her leadership style and the misleading marketing practices of her brand, Bypias.

Finnwatch reports that domestic brand Bypias is accused of replacing original labels on clothing with their own, undermining the trust in local garment responsibility.

Notino's constitutional complaint against Chanel was unsuccessful, leaving the Czech perfume retailer in a challenging position regarding its branding.

Kantar Emor will now operate under the brand name Emor following a recent ownership change and brand refresh.

Gioia Picciurro is a Palermo-based designer whose brand has gained international recognition for its artisanal quality and aesthetic identity, blending elegance with Sicilian roots.

Gioia Picciurro, a designer from Palermo, has transformed her passion for art and design into an internationally recognized brand.

Donna Ida, founder of a denim brand, highlights Kate Middleton's approach to retail as she appreciates Royal Family's practice of paying for their purchases.

Pia Erlund, owner of the Bypias brand, has been removed from the candidate list for the Eeva magazine's 'Eeva of the Year 2026' award following accusations against her.

Eesti Energia plans to commission a brand study valued at 300,000 euros plus VAT.

There is an escalating conflict between Greek and Spanish subsidiaries of Avramar regarding brand exploitation and financial revenue management.

The Finnish clothing brand Myssyfarmi is closing after 20 years due to insufficient profitability despite previous successes.

The Finnish clothing brand Myssyfarmi, known for its use of Finnish sheep wool, is shutting down after 20 years in business, starting a clearance sale as it navigates profitability challenges.

The Spanish brand Too Mush is introducing ready-to-eat lion's mane mushroom products, aiming to popularize this nutritious fungus in households and restaurants.

Olympic champion Sami Jauhojärvi commented on Iivo Niskanen's emotional interview, suggesting it showcased a more genuine side of the athlete and could enhance his brand value.

The South Korean Supreme Court ruled that remodeling luxury brand bags for personal use does not violate trademark rights, overturning a lower court's decision.

Aldi's budget jam surprised taste testers by outperforming the well-known Hartley's brand in a recent supermarket jam taste test.

Tornio will welcome its own Santa Claus reception for tourists next winter as part of a new initiative to boost local tourism.

Poland is poised for a significant investment wave worth trillions of zlotys in energy, infrastructure, and industry, presenting a pivotal opportunity for building a strong national brand.

Mr. Clean, the beloved cleaning product mascot, officially announces his retirement after 68 years, signaling a new chapter for the brand while keeping its products available.

The Finnish clothing brand Bypias is currently under serious accusations regarding misleading marketing practices and poor workplace conditions, as reported by media outlets such as Taloussanomat and Yle.

The luxury brand Saint Laurent is venturing into film production with Jim Jarmusch's 'Father Mother Sister Brother' and providing designer outfits for the project.

The opening of a Shein corner in Angers draws only a modest crowd despite prior controversies surrounding the brand.

Employees have alleged that Bypias has engaged in systematic false marketing practices while also creating a toxic work environment.

Nationwide has received court approval to take over Virgin Money, with the transition expected to complete on April 2, 2026, while customers will see no immediate changes to their banking accounts.

Polish actress Kasia Smutniak has become an ambassador for the luxury jewelry brand Garatti, known for its rare colored diamonds.

The trend of leggings, reminiscent of the 2000s, is making a resurgence, albeit without the controversial brand that once dominated the market.

The trend for leggings, once popular in the 2000s, is making a comeback, although the iconic brand associated with them is not included in this revival.

Stretchers brand stretchy toys, sold at Tokmanni stores, may contain asbestos, prompting the manufacturer to urge consumers to stop using them immediately.