With Aramburu as ambassador of Brand Country, Buenos Aires consolidated its international projection at Sabor es Polanco
Buenos Aires showcased its culinary scene at the Sabor es Polanco festival in Mexico City, highlighting its role as a global tourist destination.
Buenos Aires participated for the second consecutive year in the Sabor es Polanco festival, held on March 14 and 15, 2026, in Mexico City. This significant gastronomic event is one of the most important in Latin America and aims to enhance the city's international positioning through its culinary offerings. Chef Gonzalo Aramburu, along with Crizia's Gabriel Oggero and La Cabrera's GastΓ³n Riveira, represented the city in a concerted effort to promote Argentine cuisine as a global tourist attraction.
The Buenos Aires presence was strategically organized within the Argentine pavilion, where the city and its chefs sought to showcase their culinary diversity and excellence, further solidifying its status as a culinary capital of the region. This year's event held special significance as Argentina was the invited country, providing the opportunity to place Argentine gastronomy at the forefront of international culinary discourse.
Through this participation, Buenos Aires aims not only to attract tourists but also to foster cultural exchange between Argentina and Mexico, emphasizing the importance of culinary arts in diplomacy and branding. By leveraging such international platforms, Buenos Aires strives to maintain and enhance its global image, potentially leading to increased tourism and economic benefits for the city.