The Polish Ministry of Development and Technology is launching a new initiative called 'Internationalization of SMEs - Brand HUB' starting on January 1, 2024. This project aims to enhance the growth potential of Polish small and medium enterprises (SMEs) and boost the volume of their product sales in foreign markets. The initiative represents a long-term strategy to increase international presence and competitiveness of Polish businesses, with support lasting until December 31, 2029.

The primary focus of this project is to target SMEs in specific sectors identified as having high export and innovation potential. According to a report by the Central Statistical Office, as of September 2025, there were nearly 2.9 million active enterprises in Poland, with a significant majority being micro, small, and medium-sized businesses. This initiative aims to support these enterprises in entering and expanding within international markets through dedicated promotional programs, including national stands at major trade events.

The project's framework includes organizing promotional activities in selected countries to help Polish SMEs gain visibility and connect with potential buyers abroad. This initiative not only aims to benefit participating companies but also seeks to strengthen Poland's overall economy by boosting exports and enhancing the global competitiveness of Polish products. The long-term nature of the project emphasizes a commitment to sustainable international growth for SMEs in Poland.