Mar 20 • 04:30 UTC 🇪🇸 Spain El País

For years, mother and daughter have sewn for the giants of luxury. Now they do it for their own brand

A mother and daughter team previously working for luxury brands have launched their own clothing line, Mantù.

A family run business, Castor srl, has been a cornerstone of the Italian fashion production scene for decades, particularly known for transforming design ideas into actual garments. The Picozzi family, which operates the workshop, has now taken a significant step by creating their own brand, Mantù, showcasing their expertise in garment making. The workshop is notable for its female workforce, with 63 out of 70 employees being women, reflecting a strong female presence in a traditionally male-dominated industry.

Nestled in Castellucchio, near Mantua, which is part of Italy's fashion production triangle along with Verona and Brescia, the Castor srl workshops are bustling with activity. They feature a variety of sewing machines, fabric rolls, and prototypes, all indicative of the meticulous work that goes into producing high-quality fashion items. The Picozzi family emphasizes their role in the fashion industry as the hands that bring designers' visions to life, bridging the gap between concept and creation.

The launch of Mantù not only represents a personal achievement for the Picozzi family but also illustrates a broader trend in the fashion industry where small, family-run businesses seek to redefine themselves amidst the influence of large luxury brands. This endeavor emphasizes craftsmanship and a commitment to quality, essential values in today's market that often prioritizes mass production over individuality and craftsmanship.

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