Mango, the renowned Spanish clothing and footwear brand, is making a comeback in Argentina after a 23-year absence. However, unlike its previous operations in the late 90s, which were directly controlled by the company, Mango will now be entering the market through a franchise partnership with Grimoldi, an established Argentine shoe chain. Under the direction of Alberto Grimoldi, the retailer has signed an agreement with Mango MNG, the parent company, to retail the brand in Argentina.

The business model will resemble that of 1998, during a time when the Argentine economy featured a "cheap" dollar and open imports. This arrangement will primarily rely on importing clothing and footwear from abroad, as was the case during its earlier ventures. The previous closure of Mango's retail presence in Argentina was prompted by the 2001 financial crisis, which rendered the maintenance of dollar-priced products unfeasible due to the economic climate and failure to consider local production as a viable alternative.

Now, with a new contract established with Grimoldi, there are plans to open five Mango stores across Argentina. This move signals optimism for international brands looking to re-enter the Argentine market, suggesting a potential recovery and renewed interest in foreign retail investments in the country, provided they navigate the ongoing economic challenges effectively.