The Super Bowl halftime show featuring Latin music star Bad Bunny drew an impressive 128 million viewers in the US, according to the NFL and various media reports. Although this figure is remarkable, it falls short of the 133 million who tuned in for Kendrick Lamar's performance the previous year, highlighting the competitive nature of viewership in high-profile events like the Super Bowl. Additionally, the overall viewership for the Super Bowl itself was reported to have decreased, with only 124.9 million viewers, reflecting a possible trend in changing audience preferences or engagement levels with the event.

Fans of Bad Bunny expressed mixed reactions on social media following the halftime show as his performance generated a buzz but did not surpass the record set by Lamar. This scenario invites discussions on the evolving landscape of music and entertainment in major sporting events, particularly how different artists resonate with varying demographics and how cultural representation plays a role in viewership figures.

The decrease in Super Bowl viewership could signal a shift in how audiences engage with these events, potentially influenced by factors such as streaming availability, the growing number of entertainment options, and changing audience consumption habits. As the NFL continues to evolve, understanding these dynamics will be crucial for marketing strategies and artist selections for future halftime shows, particularly as they seek to maintain or increase viewer engagement amidst shifting trends.