Bad Bunny's halftime performance during the 60th edition of the Super Bowl brought in an impressive average viewership of 128.2 million, according to Nielsen. While this number is remarkable, it falls short of the record set last year by Kendrick Lamar, who drew 133.5 million viewers, and Michael Jackson's iconic show in 1993 with 133.4 million viewers. The figures underscore Bad Bunny's significant impact and popularity as a leading figure in reggaeton music.

The lead-up to the performance was marked by considerable controversy in the United States, particularly among conservative groups who voiced their discontent regarding Bad Bunny's involvement in such a prominent event. Despite this criticism, his performance showcased a shift in music inclusivity for mainstream events like the Super Bowl, reflecting the growing recognition of Latin music in popular culture. The event also served as a reminder of the Super Bowl’s role not just as a sports championship but as a major platform for cultural expression.

Overall, while Bad Bunny's show didn't break the record, it still registered as one of the most viewed Super Bowl halftime performances in history. The event highlighted the evolving landscape of American entertainment, where diverse musical genres and artists take center stage, indicating a broader acceptance and celebration of cultural diversity in major events.