The halftime performance by Puerto Rican rapper Bad Bunny during the NFL Super Bowl attracted an impressive average of 128.2 million viewers, making it the fourth-largest audience for a halftime show in Super Bowl history. The viewership, as reported by Nielsen's "Big Data + Panel", indicates a growing interest in diverse musical performances during this major sporting event. Bad Bunny's show notably falls behind only Kendrick Lamar's 2023 performance, which had 133.5 million viewers, Michael Jackson's iconic 1993 show with 133.4 million viewers, and Usher's 2024 show, which brought in 129.3 million viewers.

For five consecutive years, the Super Bowl has surpassed an average audience of 100 million viewers, underscoring its status as one of the most-watched television events in the United States. Additionally, the 60th Super Bowl has become the highest-rated broadcast in NBC's 100-year history, showcasing the massive draw of both the game and the entertainment surrounding it. The halftime show's growing global recognition also reflects the increasing integration of Latin artists and culture into mainstream American entertainment.

Bad Bunny's performance was remarkable not just in numbers but also in content, as it was predominantly in Spanish, paying homage to Puerto Rican heritage and culture. This shift in musical representation during such a widely viewed event highlights a cultural evolution within the Super Bowl framework, catering to a more diverse audience and acknowledging the contributions of Latin music to the industry. The impact of this show may influence future performers and the kinds of music celebrated on this prestigious stage, as the NFL continues to embrace a richer tapestry of cultural expression.