According to NBC Sports, Bad Bunny's halftime show at the Super Bowl broke records as the most-watched in the event's history, garnering around 135.4 million viewers. This impressive figure surpasses the previous record held by Kendrick Lamar, who attracted over 133 million viewers in 2025. Bad Bunny not only captivated the audience with his performance but also brought Lady Gaga and Ricky Martin on stage, making significant references to the Americas by mentioning all countries in the continent during his act.

The show marked a historic milestone as it was entirely performed in Spanish, marking the first time such a feature was showcased at the Super Bowl. Bad Bunny is rapidly establishing himself as a major influence in the music industry, having been recognized as the most-streamed artist globally in 2025 by Spotify. Additionally, he saw a remarkable 426% increase in streams in Brazil between February 1 and 8, a week that coincided with him winning three Grammy awards, reflecting his skyrocketing popularity in the region.

With his rise to fame, Bad Bunny is set to perform in São Paulo on February 20 and 21, as part of his "Debí Tirar Más Fotos" tour. This upcoming appearance underscores the artist's strong connection with his Brazilian audience and his growing impact on the global music scene. The record-breaking performance not only reinforces his popularity but also highlights the increasing segmentation of viewership in major events like the Super Bowl, where diverse musical expressions are gaining recognition and appeal.