Bad Bunny's Super Bowl halftime show achieved record viewership, reaching approximately 128 million viewers globally, making it one of the most-watched halftime performances in history.
Bad Bunny's halftime performance at the Super Bowl has made a significant impact not only due to its impressive staging and guest appearances but also because of its massive global viewership. Recent reports indicate that the Puerto Rican artist captivated an audience of around 128 million viewers, showcasing his popularity and the draw of the Super Bowl as a prime entertainment platform.
Comparative estimates from various international media outlets and news agencies highlight that Bad Bunny's viewership surpassed that of alternative performances during the event. This impressive viewership not only reflects the growing influence of Latin music on mainstream platforms but also signifies a shift in audience preferences, with major events increasingly featuring diverse artists capable of drawing large audiences.
Historically, this figure places Bad Bunny's performance just behind Kendrick Lamar's record of 133.5 million viewers set in 2025, further emphasizing the competitiveness of Super Bowl halftime shows in capturing national and international audiences. This achievement underscores the cultural significance of diverse artists in entertainment and the evolving dynamics of audience engagement during major televised events.
