The Super Bowl LX, played this past Sunday, saw the Seattle Seahawks defeating the New England Patriots with a score of 29-13, marking the Seahawks' second Super Bowl victory. The event drew an average of 124.9 million viewers in the United States, a slight decline from the previous year’s record of 127.7 million. However, it still stands as the second most-watched Super Bowl in history according to Nielsen ratings.

Viewer engagement peaked during the second quarter with 137.8 million people watching on NBC, which set a new record for that period. The Spanish-language broadcast by Telemundo also achieved impressive numbers, averaging 3.3 million viewers, demonstrating the diverse appeal of the Super Bowl across different demographics. Meanwhile, Bad Bunny’s halftime performance attracted an average of 128.2 million viewers, although it too did not surpass the previous year's audience.

Despite the dip in overall viewership compared to 2025, the Super Bowl maintains its status as one of the most prominent events in American sports culture. This year’s figures reflect both the enduring popularity of the event and the changing landscape of media consumption, as audiences continue to juggle between traditional broadcasting and streaming options.