The Super Bowl held on Sunday saw the Seattle Seahawks triumph over the New England Patriots with a score of 29 to 13, drawing an average of 124.9 million viewers across various platforms, including NBC and streaming services like Peacock. Despite the impressive viewership, this event did not break the all-time audience record but ranked as the second most-watched Super Bowl halftime show in U.S. history, following the 2025 Super Bowl that had 127.7 million viewers.

During the second quarter of the game, a peak of 137.8 million viewers tuned in, marking the highest single moment of viewership in American television history, underscoring the event's significance and cultural impact. The halftime performance by Bad Bunny was highly anticipated, contributing to the overall excitement and engagement of the audience, yet it also narrowly missed breaking previous records set in earlier Super Bowl events.

The statistics were released by Nielsen on Tuesday, showcasing not only the popularity of the Super Bowl but also highlighting the competitive landscape of today’s media consumption, where streaming platforms play an increasingly central role. The reach of the event, coupled with the performance from Bad Bunny, reflects the deep intersection of sports and entertainment that draws diverse audiences together across the United States.