Top Position! Heikki Kovalainen as a Trusted Man for a Billion-Dollar Company
Finnish rally driver Heikki Kovalainen is seeking success in the competitive Italian asphalt rally series, supported by strong Japanese sponsorship.
Jack Draper copies 'idol' Novak Djokovic in money-spinning move
Jack Draper has signed a sponsorship deal with ASICS, becoming a global ambassador for the brand, following his recent victory over Novak Djokovic.
New era in volleyball with the Novibet – Volley League collaboration
Novibet has announced a significant sponsorship agreement with the Volley League in Greece, marking a new era for professional volleyball from 2025 to 2028.
Regulation reduces presence of bets in the Série A of the Brazilian Championship
Due to increased regulation, several teams have lost sponsorship deals with sports betting companies in the Brazilian Championship.
Klæbo's million-euro contract was unexpectedly torn up
Norway's cross-country skier Johannes Høsflot Klæbo has had a lucrative sponsorship deal worth over a million euros terminated prematurely.
Johannes Klæbo's Million-Dollar Contract Terminated
Norwegian skier Johannes Høsflot Klæbo's lucrative contract with the Swedish-owned electronics company Elon was terminated a year early due to the company's need to cut sponsorship agreements.
Johannes Hösflot Kläbo: million-dollar contract ripped
Norwegian superstar skier Johannes Hösflot Kläbo has terminated his sponsorship deal with the electronics chain Elon amidst changing business conditions.
Companies fund 136% increase in revenue from the Paulista Championship
The Paulista Championship saw a remarkable 136% increase in revenue between 2024 and 2026, thanks to significant sponsorships and naming rights deals.
F1 trembles over its priority Gulf partners: two races hanging in the balance, with over 200 million dollars at stake
The future of two key F1 races in Bahrain and Saudi Arabia is uncertain due to ongoing tensions in the Gulf region following the war in Iran.
Elite skiers want to stop fossil sponsors in winter sports "We are a large showcase"
Björn Sandström, an elite skier and environmental scientist, is advocating for the elimination of fossil fuel sponsors from winter sports events, having submitted a petition to the IOC.
San Lorenzo presented its new main sponsor and already has a date to launch the 2026 version of the jersey
San Lorenzo de Almagro has signed a new sponsorship deal with Casino Buenos Aires Online, which will feature on the team's jerseys starting from the next official match.
Inter Miami of Lionel Messi announced the naming of its new stadium: it is a Brazilian brand looking to enter the United States
Inter Miami's new stadium has been officially named Nu Stadium as part of a partnership with the Brazilian digital bank Nu, which is aiming to expand into the U.S.
Breaking: Arkansas Announces Significant Partnership With Tyson Foods, Including New Uniform Patch Logos
Arkansas has entered a groundbreaking partnership with Tyson Foods to promote the brand on its athletic uniforms, marking a significant shift in college sports sponsorships.
Olympian Hunter Armstrong announces plans to compete in Enhanced Games despite World Aquatics ban threat
Hunter Armstrong, a two-time gold medalist, plans to participate in the Enhanced Games, seeking financial support despite a threat from World Aquatics regarding his eligibility.
DS Automobiles: Title Sponsor of the France SailGP Team
DS Automobiles becomes the title sponsor of the France SailGP Team, marking a new chapter in the brand's history as it also launches three new car models.
Swedish skier Frida Karlsson shared a prohibited photo at the Olympics, but no punishment followed
Swedish cross-country skier Frida Karlsson shared a photo on Instagram that seemingly breached Olympic rules but avoided punishment due to having special permission.
Manchester United's transformation plan generates quarterly profit, despite revenue decline
Manchester United reported a quarterly profit driven by cost-cutting measures, despite a drop in sponsorship revenue and ticket sales due to their absence from European competitions.
Man Utd’s £44m black hole laid bare as new blow emerges following financial results
Manchester United's recent financial results reveal a significant decline in commercial revenue, leading to concerns about their financial stability.
How the Swedish skiing star managed to bypass the IOC's strict regulations
Swedish cross-country skiing star Frida Karlsson won three medals at the Milan-Cortina Olympics, raising eyebrows for seemingly violating IOC rules about personal sponsorships.
Frida Karlsson published an unusual picture of herself – others would be punished for this act
Swedish skier Frida Karlsson shared a medal celebration photo that violates Olympic rules, but she received an exception and will not face punishment.
Man posed as a city official and asked for money from businesspeople to sponsor a football team in ES
A man posing as a public official in Espírito Santo was indicted for defrauding local businesspeople by soliciting sponsorship money for a nonexistent children's football team.
"Volfas Engelman" becomes the main sponsor of the "Lithuanian Basketball Association"
The "Lithuanian Basketball Association" has welcomed "Volfas Engelman" as its main sponsor, aiming to enhance the basketball ecosystem in Lithuania.
Emma Raducanu ends long-term relationship as Brit lands massive new deal
Emma Raducanu has signed a new lucrative sponsorship deal with Uniqlo after ending her long-term relationship with Nike.
Man City handed 115 charges boost as former Premier League chief spots major hint
Manchester City continues to secure new sponsorship deals despite facing 115 charges from the Premier League, indicating ongoing confidence in the club amidst serious allegations.
Itaka is the sponsor of a prestigious athletics meeting. 'Sport is close to our brand'
Itaka has partnered with the Kamila Skolimowska Foundation to sponsor an athletics meeting, reflecting the brand's commitment to sports initiatives.
Freestyler at the Olympics: Why Eileen Gu Earns Almost 20 Million Euros
Olympic freestyler Eileen Gu is one of the highest-paid female athletes worldwide, leveraging her dual market appeal and captivating charisma.
Chelsea announce huge new deal with fans to get first glimpse THIS weekend
Chelsea Football Club has announced a significant sponsorship deal with IFS, which will see their logo featured on the team kits during upcoming matches.
Jutta Leerdam Revealed Her Outfit Worth a Million Dollars - "Irresponsible"
Jutta Leerdam's post-Olympic outfit reveal, featuring a million-dollar value, raises eyebrows over sponsorship protocol in the sports industry.
Heraskevyč received four million from a Ukrainian billionaire for his further career
Heraskevyč has secured a financial boost from a prominent Ukrainian businessman, enabling him to advance in his career.
With one movement, Juta Lērdama can earn more than a million
Dutch speed skating star Juta Lērdama could earn over one million USD after her triumph at the 2026 Winter Olympics in Milan, thanks to a lucrative sponsorship deal with Nike.
The Commercial Revolution of F1: Record Sponsorships and New Challenges
The 2026 Formula 1 season marks a significant commercial transformation with record sponsorship deals, highlighted by McLaren's groundbreaking partnership with Mastercard.
She is the highest-earning athlete in the Olympics
Eileen Gu is recognized as the highest-earning athlete at the Milano-Cortina Olympics, with earnings exceeding 19 million euros largely from sponsorships rather than prize money.
Tommy Fleetwood celebrates huge payday after confirming end of long-standing relationship
Tommy Fleetwood has withdrawn from his long-standing sponsorship deal with Nike but thrived at the AT&T Pebble Beach Pro-Am, earning £640,000 in prize money.
Pirkanmaa Executive Burned 1.4 Million of Company’s Funds – Money Flowed to These Entities
A Finnish CEO was sentenced to conditional imprisonment for misusing company funds amounting to nearly €1.4 million over four years, including unauthorized sponsorship of his child's sports activities.
Danish football icons connected to cyber slavery
Danish football legends were misled into promoting a suspicious betting company during a sponsorship deal that raises ethical concerns.
Covers, catwalks, million-dollar collaborations: the double life of Olympic athletes
The article explores how winter Olympic athletes balance their demanding sports careers with lucrative sponsorships and modeling opportunities that enhance their income and public profiles.
CrediaBank: A Companion to Greek Athletes on Their Journey to the Top
CrediaBank partners with prominent Greek athletes to support their journeys to success while fostering a strong relationship built on trust.
Where are LHV and Red Bull? Estonian athletes look unusual at the Olympics
Estonian athletes' equipment at the Milano Cortina Olympics appears markedly different from what they used in the World Cup series.
'Killing Winter Sports': Stars Demand the Olympics Drop Deal with Oil Company
Top winter sports athletes are calling for an end to sponsorship deals with major oil companies, arguing they are harming the environment and the integrity of winter sports.
Luxury brand discards established teams to sponsor Brazil at the Winter Olympics; learn why
The luxury brand Moncler is opting to sponsor Brazilian athletes instead of traditional winter sports teams as it seeks to reposition its identity in high-performance environments for the upcoming Winter Olympics in Milan.
A hefty payday for Finnish athletes from medals – Billionaire did even better in the USA
Finnish athletes receive substantial sums for Olympic medals, with additional bonuses possible from sports federations and sponsors.
Petition to the Olympic Committee: Athletes Do Not Want Fossil Sponsors
Thousands of winter athletes are urging the International Olympic Committee to stop accepting funds from the fossil fuel industry, warning that the Olympic Winter Games are literally 'melting away'.
Croatian Lottery proud sponsor of the Croatian Olympic Committee
Croatian Lottery extends its sponsorship to the Croatian Olympic Committee, providing strong support to athletes representing Croatia at the Milan-Cortina 2026 Winter Olympics.
Companies do not spend much money on winter sports sponsorship
With the upcoming XXV Winter Olympics in Milan-Cortina 2026, only about 2.9 thousand athletes are expected to participate, and despite the opportunity for sponsorship growth, companies are not investing significantly in winter sports.
Greenpeace protesters against the sponsor of the Winter Games
Greenpeace activists protested in Milan against the sponsorship of the Milan-Cortina 2026 Olympics by the oil giant Eni, citing fossil fuel emissions as a threat to winter sports sustainability.
Ban on advertising and sponsorship of betting advances in the Senate
The Senate's Science and Technology Committee approved a bill banning the advertising and sponsorship of sports betting and online games, marking a defeat for betting companies.
Milano-Cortina: why (almost) only official sponsors can use the Olympics hashtag
The article discusses Rule 40 of the Olympics, which restricts athletes, staff, and non-sponsor companies from discussing the games, highlighting its significance for the upcoming Milano-Cortina 2026 Winter Games.
Tsakos Group: Collaboration of Maria Sakkari and Arrena Waters
The Tsakos Group's company, Grammou Spring Waters S.A., is expanding its investments and sponsorship programs in the natural mineral water market while collaborating with tennis player Maria Sakkari.
Tsakos Group: Collaboration between Maria Sakkari and Arrena Water
The Tsakos Group is expanding its investments and sponsorship program through its water production company, Arrena, in collaboration with tennis player Maria Sakkari.
FC Barcelona paid more than four million for official clothing that is unused in a warehouse
FC Barcelona spent around four million euros on official jerseys that remain unused and stored in a warehouse amid ongoing sponsorship negotiations with Nike.