DS Automobiles has embarked on a new chapter in its history with the unveiling of three new car models within 18 months. Alongside its vigorous journey in the automobile market, the company is expanding its presence into the maritime domain. It has announced a new sports partnership through which it will be the title sponsor of the France SailGP Team, a first for an automotive manufacturer in this championship. This sponsorship aligns with DS Automobiles' development and growth objectives and aids in its visibility and market presence. From 2024, the France SailGP Team will be developed by K-Challenge, centered on a future-oriented design model. The arrival of DS Automobiles as title sponsor signifies a decisive step forward, strengthening an already impressive roster of committed official partners, including Accor, L’Oréal Group, and Leyton. Additionally, the project has attracted visionary investors such as Kylian Mbappé, illustrating a united French ambition to create a high-performance sports initiative recognized for its reliability and added value. By stepping into the role of title sponsor, DS Automobiles aims to leverage its involvement in the SailGP circuit not only to enhance its brand image but also to engage with a wider audience that extends beyond the automotive industry. This collaboration is expected to foster innovation and contribute to the coastal race league's global growth, potentially enabling the company to attract new customers drawn to both high-performance sailing and cutting-edge automobile technology.