CogniCurrent

COGNICURRENT

Feb 6 β€’ 03:07 UTC • πŸ‡΅πŸ‡± Poland • Rzeczpospolita

Companies do not spend much money on winter sports sponsorship

With the upcoming XXV Winter Olympics in Milan-Cortina 2026, only about 2.9 thousand athletes are expected to participate, and despite the opportunity for sponsorship growth, companies are not investing significantly in winter sports.

#winter olympics #sponsorship #milan #cortina #sports
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