Itaka, the leading Polish travel agency, has announced its sponsorship of the prestigious Kamila Skolimowska Memorial athletics meeting, marking a significant step in the company's ongoing strategy to engage with sports initiatives. According to Piotr Henicz, the Vice-President of Itaka, this collaboration aligns with their brand values, specifically in terms of striving for excellence and higher standards, which resonates with the ethos of athletics.

The event, which is part of the Diamond League meetings, signifies a commendable recognition for Polish athletics, further solidifying its place on the international stage. Henicz expressed pride in Itaka's roots in Opole, where the company originated 37 years ago, emphasizing the deep connection between the brand and athletics, often termed the 'queen of sports'. This partnership not only enhances the visibility of Polish athletics but also illustrates Itaka's commitment to supporting local initiatives through sports.

The decision to sponsor the Silesia Memorial demonstrates the increasing intersection of brand marketing and sports, as companies seek to enhance their public image and community engagement through such sponsorships. Itaka's role in this prestigious event will likely contribute to both their business growth and the promotion of athletics in Poland, fostering a greater community spirit and encouraging participation in sports among the youth.