Frida Karlsson, a prominent Swedish cross-country skier, made headlines after securing three medals at the 2026 Winter Olympics in Milan and Cortina, two golds in individual events, and one silver in a relay. Following her achievements, a particular image emerged that sparked discussions about a potential breach of Olympic regulations concerning athletes' personal sponsors. Traditionally, during the Olympic Games, athletes are prohibited from publicly promoting their personal sponsors, a rule intended to maintain the integrity of the Games and their sponsors.