Stella Artois has launched a new 600 ml gluten-free bottle in Belo Horizonte and a draft version in São Paulo as part of its expansion in the Brazilian market.
Stella Artois, the Belgian beer brand owned by Ambev, continues to make strides in Brazil, a significant market for its product launches. The recent introduction of the gluten-free Stella Pure Gold, which contains 17% fewer calories than the original, reflects a trend towards more health-conscious and diversified consumption habits among Brazilian consumers. This new offering, along with its elegant packaging that includes thermal bottle holders and stylish buckets, aims to cater to the bohemian lifestyle prevalent in Brazil.
