The Carnaval in São Paulo, traditionally dominated by beer consumption, has evolved to include a much broader selection of beverages. Attendees now have access to a variety of canned cocktails, carbonated and non-carbonated waters, and numerous soft drink options. This shift aims to accommodate all preferences, ensuring that even those who do not typically drink alcohol can enjoy the festivities. The increased variety appears to be successfully attracting a wider audience to the celebrations.

Vendors, like Fabiano Manoel de Solsa who has been selling at Carnaval for over a decade, report positive sales outcomes due to this expanded variety. He notes that having more options encourages people to buy more, boosting overall sales during the event. This diversification serves not only to satisfy the traditional party-goers but also welcomes those who might otherwise feel excluded from the revelry due to limited beverage choices.

Participants such as Rita Silva share their experiences, highlighting the caution needed with the higher alcohol content in some of the new cocktails compared to traditional beer. As the Carnaval continues to adapt and evolve, it reflects broader social trends regarding drinking habits, aiming to make the celebration inclusive for all attendees regardless of their drinking preferences.