The restaurant La Pata Gorda has recently opened its first franchise in Ambato, Ecuador, a significant step for the brand's expansion efforts initiated by manager Tatiana Cepeda. This new location, which opened on January 15 at the Mall de los Andes, is the 11th restaurant operated by Josué Sánchez, the original founder from Guayaquil. The decision to expand into Ambato stems from long-held plans to reach other cities such as Machala and Cuenca, previously hindered by logistical and safety challenges.

Prior to the COVID-19 pandemic, La Pata Gorda had been preparing for international expansion, specifically targeting the U.S. market. This planning included developing operational manuals, brand guidelines, and recipes to ensure consistency across locations. Franchise options were always on the table, but the brand initially pursued an independent growth strategy to establish their market presence.

The successful opening of the Ambato location not only highlights the growing popularity of La Pata Gorda but also opens doors for potential franchises in other cities, both within Ecuador and abroad. Managers are optimistic that this venture will inspire similar opportunities, enhancing the restaurant's brand reach and making it a familiar option for diners in new regions.