La Pata Gorda, a well-known restaurant chain in Ecuador, has recently expanded its presence by opening its first franchise in Ambato, which is also its 11th location across the country. The announcement was made by the owner, Josué Sánchez, who expressed excitement about this new venture, noting that Ambato was chosen after a direct invitation from the Mall de Los Andes to establish a restaurant presence in the area.

After some deliberation about the distance and the logistics of maintaining quality, Sánchez discussed the opportunity with his team. It was a phone call that eventually led to finding a capable franchisee who would uphold the restaurant's standards in Ambato. Following an agreement and a meeting that established a good rapport between them, the franchise was set in motion, leading to the opening of the new restaurant which has already garnered a warm reception from the local community.

With the opening of this franchise in Ambato, La Pata Gorda is keen to increase its footprint in Ecuador, where it has been recognized for its culinary offerings. The expansion reflects the brand's growth ambitions and the recognition of Ambato as a vibrant market. This move not only enhances local dining options but also sets the stage for potential future franchises in other cities as the brand aims to leverage its popularity further across the country.