The Páramo and Pacífico pickups, which were introduced in Ecuador last September, have expanded their reach by opening a new sales location in Santo Domingo de los Tsáchilas, facilitated by the partnership between JAC Azul, La Camioneta del Ecuador, and Empromotor. This initiative aims to enhance accessibility for potential buyers in the region and is expected to boost local sales of these models.

The pricing for these pickups starts at $19,990 for the gasoline version of the Pacífico and ranges up to $26,990 for the Páramo model with a diesel 4x4 configuration. Diego Dueñas, president of Empromotor, emphasized the suitability of these pickups for daily work in Santo Domingo, highlighting their power, durability, and efficiency on both urban roads and highways. This move reflects a growing demand for reliable vehicles in the region.

The establishment of this new sales point not only signals the increasing popularity of locally assembled vehicles but also underscores the economic potential of the automotive market in Ecuador. The collaboration between various stakeholders showcases a commitment to providing residents with quality automotive options and supporting the local economy through job creation and enhanced consumer choice.