After two decades of hosting his popular show Bendita on El Nueve, Beto Casella has made his return to Argentine television with a new program called BTV, aired on América. This new venture features many of his long-time collaborators and adopts a format that is familiar to his audience, emphasizing humor and engaging reports. The premiere was strategically scheduled after the conclusion of LAM at 10 PM, aiming to capture the viewership that established him as a notable television host.

The opening of BTV included a presentation that showcased images of the panelists alongside iconic figures from the worlds of entertainment and sports, some of which were created using artificial intelligence. This integration of modern technology in the show's presentation reflects a blend of tradition and innovation, indicating Casella's intention to create a program that resonates with both loyal fans and new viewers. Similarities to his earlier work suggest a deliberate effort to evoke nostalgia while still appealing to current entertainment trends.

Casella's return marks a significant moment in Argentine television, reinforcing his legacy as a beloved figure in the industry. The decision to reassemble his trusted team and maintain a recognized format signals confidence in the show's potential for success amidst evolving broadcasting landscapes. As audiences tune in, the reception of BTV will likely influence future programming in the realm of Argentine entertainment, challenging other hosts and shows to adapt and compete in a changing environment.