Beto Casella, a well-known Argentine television host, made his debut on América TV with his new show BTV, attracting more than 220,000 viewers as per Kantar Ibope Media's latest metrics. His transition from Canal Nueve, where he spent 20 years leading 'Bendita', was one of the most talked-about moves in the Argentine television landscape this year. This change also sparked considerable controversy regarding the former and new collaborators on his show, leading to shifts in the comedian and host line-up.

The transition was not without challenges as several key figures including Edith Hermida, Evelyn Von Brocke, and Horacio Pagani opted not to join Casella in his new venture but instead took on other projects within Canal Nueve, further intensifying the competitive dynamics between the two channels. Casella brought along a supporting cast that includes Any Ventura, Alejandra Maglietti, and several other prominent figures, which plays a crucial role in attracting audiences to BTV despite the dramatic shifts in personnel.

The viewership numbers for BTV indicate a significant interest in Casella's new format and could hint at a potential shift in audience loyalty within Argentine television. This debut not only marks a fresh chapter for Casella but also highlights the ongoing rivalry and the evolving landscape of reality television in Argentina. The situation will continue to unfold as audiences assess these new programs and make their viewing choices known.