Beto Casella launched his new television program, BTV, on América TV last week, creating considerable excitement and speculation among viewers after his public split from elnueve, where he hosted for over 20 years. The summer television programming has seen minimal changes, with few new shows and the return of popular series, causing anticipation around Casella's performance.

The public's focus has been mainly on how Casella's BTV would compare to his previous show, Bendita, especially amidst ongoing debates about style and content similarities. As new programs like La Cocina Rebelde and the anticipated Gran Hermano failed to significantly boost ratings, Casella's debut has emerged as a standout, illustrating the strong brand he has built over his career.

Early ratings indicate that BTV has successfully attracted viewers, calming doubts about whether Casella could replicate his past success. The positive reception not only signals a favorable turn for the host but also places pressure on competing shows to perform better as they navigate the evolving landscape of Argentine television.