This Wednesday, the ratings for open television generated anticipation with the debut of Beto Casella's new program, BTV, after a long tenure at elnueve and Bendita. However, despite the prime time launch, the ratings did not shift meaningfully; the existing shows continued dominating the viewership ranks. Even Casella's program, which was expected to draw in audiences due to his established reputation, failed to become the most-watched show on its own channel, América.

The ratings indicated that Telefe remained a strong leader with its programming, especially highlighted by the success of MasterChef Celebrity, which topped the ratings with 11.5 points. The network's overall performance surpassed the combined viewership of the other five channels in open television, demonstrating its dominance in the television landscape. The anticipation surrounding Casella's debut didn't translate into a significant viewership boost, suggesting that established favorites continue to hold steady with their audiences.

In summary, the opening night for Beto Casella on América showcased the competitive nature of Argentine television where legacy programs maintain their reign, regardless of new entries. The lack of ratings impact from BTV points to potential challenges for new shows trying to capture audience interest in a highly saturated market, indicating that innovation and unique content may be required for new programs to thrive alongside tried-and-true favorites in television.