Beto Casella launched his new show BTV on America TV, marking his departure from Bendita after two decades. This shift has already triggered immediate comparisons between the two shows, as they have similar formats, which Casella himself has aimed to differentiate by 50%. Viewers are quick to draw parallels on social media, highlighting the realistic competition between both programs, particularly since these shows are positioned similarly within the television landscape of Argentina.

The background of this television rivalry is notable—when Casella decided to leave Bendita, he took a substantial portion of the staff with him. In response, the network retained the show's name and successfully convinced Edith Hermida to become the new host. This transitional phase has significant implications for both programs: while Casella's BTV seeks to carve its own niche, Bendita under Hermida faces the challenge of maintaining its viewer base and relevance amidst the changing landscape.

As this confrontation unfolds, it becomes a point of interest not only for fans of these programs but also for media analysts observing the impacts of talent migration and name retention on television ratings and audience engagement in Argentina. The eventual performance of both shows will likely reflect broader trends in the industry, as unique programming continues to vie for viewers in an increasingly competitive market.