Beto Casella returned to television on América with the debut of his new show, BTV, on Wednesday, 18th at 10 PM. This marked a significant moment as Casella transitioned from his previous position at Elnueve, where he had built a strong identity with his show Bendita. The debut was met with high expectations, particularly due to the tense circumstances of his departure from Elnueve.

The opening of the show was remarkably innovative, heavily relying on digital aesthetics and incorporating artificial intelligence throughout its presentation. This trend, similar to what was previously seen in Moria Casán’s program on El Trece, featured an animated introduction where Beto Casella was depicted in a motorhome, using a megaphone to announce his arrival at América. The segment even included animated versions of various panelists and guest appearances from well-known figures like Lali, Pedro Rosemblat, Franco Colapinto, and Ricardo Darín, who highlighted the anticipation around Casella’s new venture.

The choice of the musical backdrop, "Felicitá" by Al Bano and Romina Power, added a celebratory tone to the show's launch, effectively setting the stage for what audiences might expect from BTV. The integration of artificial intelligence not only reflects current trends in broadcasting but signifies a shift towards more modern and engaging content delivery, perhaps inviting speculation about the future direction of television programming in Argentina.