The 'Planta Aí' initiative in Marília, São Paulo, aims to enhance urban greening by offering residents the opportunity to plant trees on sidewalks at no cost. This program, organized by the city’s municipal government, focuses on planned urban arborization, ensuring that the tree planting is responsible and beneficial to the local environment.

Residents can choose from a selection of tree species provided by the city, and municipal employees handle the planting process. This initiative simplifies the tree planting experience for residents, as they can easily make requests through WhatsApp, a shift from previous methods that required individuals to travel to obtain trees themselves. This convenience is highlighted by testimonies from community members like Saulo Santos, who praised the accessibility of the program.

Overall, 'Planta Aí' is a practical approach to involve the community in environmental efforts, improve local green spaces, and promote a sense of responsibility towards the urban ecosystem. By facilitating tree planting directly on sidewalks, the program not only enhances aesthetic value but also contributes to urban biodiversity and environmental health in Marília.