Ambato, known for its rich culinary heritage, offers a range of traditional dishes as part of the Fiesta de la Fruta y de las Flores. The marketplace features beloved local dishes such as llapingachos, various types of broths, and an array of fruit juices. Chef Luis Ushiña emphasizes the significance of markets in showcasing authentic Ecuadorian cuisine and suggests that gastronomic tourism in Ambato should begin in the Atocha neighborhood, known for its traditional coladas moradas and wind cakes.

In the Atocha neighborhood, visitors can find dishes that reflect the heart of Ambato's food culture. The article also highlights the historical significance of Pinllo, where traditional bread dating back over a century can be found. This area is renowned for its gallinas de Pinllo, a local dish that embodies the region's culinary identity. By encouraging tourism in these neighborhoods, the article aims to elevate local gastronomy and promote the unique flavors that Ambato has to offer.

The Fiesta de la Fruta y de las Flores not only celebrates the vibrant culture of Ambato but also serves as a platform to enhance the visibility of its traditional cuisine. This festival, along with the year-round offerings of local markets, positions Ambato as a gastronomic destination in Ecuador, fostering appreciation for its culinary diversity and heritage.