Ambato is gearing up for the 75th edition of the Fiesta de la Fruta y de las Flores (FFF), a vibrant festival that showcases the region's rich agricultural heritage and cultural traditions. Scheduled from February 13 to 17, the festival will include various events, with the highlight being the grand parade on February 15, which will start on Avenida Cevallos and conclude at the intersection of Bolívar and Unidad Nacional. The floats for the parade, crafted by local designers, have been in preparation for nearly two months, as they adorn the floats with fresh fruits and flowers to maintain their vibrance throughout the festivities.

A significant highlight of this year's celebration is the participation of Miss Universe 2025, Fátima Bosch, as a special guest. Her presence has sparked considerable excitement among locals and attendees, as she brings international attention to the event, which is seen as a prestigious occasion for the city of Ambato. The preparations for her arrival are expected to enhance the festival's profile and attract more visitors, reflecting the city's cultural significance.

In addition to the festive activities, the FFF will coincide with a special session of the National Assembly in Ambato, marking the 75th anniversary of the festival. This convergence of political and cultural events emphasizes the importance of the Fiesta de la Fruta y de las Flores not only as a local celebration but also as an event of national interest, highlighting Ecuador's rich traditions and its ongoing efforts to promote tourism and cultural awareness.