On Sunday, February 15, the city of Ambato came alive with vibrant celebrations as a large crowd attended the parade for the annual Fiesta de la Fruta y de las Flores, marking its 75th anniversary. Miss Universe 2025, Fátima Bosch, was an honored guest at the event, creating a buzz not only locally but across the entire country as residents flocked to catch a glimpse of the beauty queen. The parade began at around 9:30 AM, starting from Avenida Cevallos near the Ferroviario shopping center, where hundreds lined up early to secure prime viewing spots.

Fátima Bosch's participation added a festive spirit to the occasion. Throughout the parade, she engaged with the enthusiastic crowd, dancing and responding to cheers with playful gestures, such as blowing kisses and making heart signs with her hands. Her presence drew thousands who raised their phones to capture memories of the event. The atmosphere in Ambato was filled with pride and joy, emphasizing the significance of the occasion not just as a local celebration but as a highlight on the national cultural calendar.

Adding to the day's significance, Ecuador's President Daniel Noboa also participated in the parade, underlining the event's importance in uniting the community and showcasing Ecuadorian culture. The parade's success and the large turnout not only emphasized the enduring tradition of the Fiesta de la Fruta y de las Flores but also illustrated the city's capacity to host large gatherings, further solidifying Ambato's reputation as a focal point of cultural heritage in Ecuador.