On the evening of February 7, 2026, a vibrant and joyous event took place in Ambato, Ecuador, where Martina Salcedo was crowned the queen for the upcoming Fruit and Flower Festival. This year marks the 75th anniversary, referred to as the diamond wedding, of this traditional celebration. Salcedo will take on responsibilities that include presiding over various festivities connected with the festival throughout the year. Also recognized during the event were Domenick Carrasco as Señorita Gobierno Municipal and Amy Peña as Señorita Gobierno Provincial, emphasizing the inclusive nature of this cultural spectacle.

The crowning event was held at the Coliseo de Deportes and was attended by around 5,000 people, comprising local authorities, special guests, and enthusiastic supporters who rallied around the eleven candidates vying for the title. The night was filled with excitement as attendees witnessed the candidates showcase their talents in elaborate fantasy and gala costumes, culminating in a competitive question and answer segment. The enthusiastic crowd further contributed to the festive atmosphere, underscoring the community's deep-rooted traditions.

The Fruit and Flower Festival is not just an artistic pageant; it symbolizes Ambato's cultural identity and the exemplary spirit of its citizens. The festival's focus on beauty, creativity, and community engagement marks it as a significant event in Ecuador's calendar, attracting visitors nationwide. As Ambato prepares for this year-long celebration, the election of Martina Salcedo represents a renewed commitment to uphold these traditions and the vibrant spirit of the region, reminding everyone of the rich cultural heritage that is integral to Ecuadorian life.