The search for a new owner for the Põltsamaa factory and brand, initiated by Orkla Eesti in the fall, has reached its conclusion. The acquisition has been made by Svensky Kaubanduse AS, a company engaged in food wholesale and production, which is based on Estonian capital. This development marks a significant change as the factory and brand come under local ownership.

Orkla Eesti's decision to sell the Põltsamaa factory aligns with a broader trend in the Estonian food industry, where local entities are increasingly acquiring assets that contribute to national food production capabilities. Svensky Kaubanduse AS's investment is likely to enhance the brand's local roots, fostering a stronger connection with consumers who prioritize domestic products.

The implications of this acquisition may extend beyond ownership; it could lead to changes in production strategies, distribution networks, and market positioning, potentially allowing Svensky Kaubanduse AS to expand its reach both within Estonia and in neighboring markets. This transition may also provide opportunities for local job creation and support for the agricultural sector, reinforcing the importance of homegrown brands in Estonia's economy.