Orkla Estonia has completed the process of finding a new owner for its Põltsamaa brand and factory, selling it to Svensky Kaubanduse AS, an Estonian company engaged in food wholesale and production. This move marks a significant strategic shift for Orkla, as it aligns with their objective of ensuring the continuity and growth of the Põltsamaa brand under local ownership.

The sale includes the factory, brand, products, and employee contracts, with operations set to continue uninterrupted following the transition. Orkla's management expressed satisfaction with the choice of buyer, as they believe Svensky Kaubanduse will value the Põltsamaa brand and foster its development. The agreement also stipulates that the Põltsamaa factory will remain a supplier to Orkla in the future for various products, such as vegetable preserves.

This transaction highlights Orkla's commitment to local partnerships and sustainability in the food industry, indicating a growing trend toward supporting domestic businesses. The effective delivery of production continuity and the retention of existing employment contracts speak to a thoughtful transition strategy that may serve as a model for similar business transactions in the region.