Elkjøp, one of Norway's largest electronics retailers, has made the announcement regarding its acquisition of Eplehuset, a well-known Apple Premium Partner with 25 stores across the country. This move is subject to approval from the Norwegian Competition Authority, as indicated in the press release announcing the acquisition. The details of the purchase price have not been disclosed, which is typical in transactions where competition scrutiny is expected.

The acquisition is notable as Eplehuset has established itself as a significant player in the Apple product market in Norway, operating retail stores that offer a range of Apple products and services. With Eplehuset's stores set to continue operating as they currently do, the management team, including the current CEO, is expected to remain in their positions, ensuring continuity in the brand's identity and customer service excellence.

Negotiations for this acquisition have reportedly been ongoing since 2025, indicating a strategic approach by Elkjøp in bolstering its portfolio in the competitive electronics retail market. The implications of this deal could refine Elkjøp's market position, expand its offerings, and enhance competition against other retailers within the Norwegian market, especially those in the technology and electronics sector.