Gran Hermano 2026, a popular reality TV show in Argentina, debuted to impressive ratings, becoming the most viewed program yesterday with an average of 17 rating points during the first part and 14.8 points in the second part, reaching peaks of 18.6. Despite expectations for a higher rating due to its return and a completely renovated house, these numbers are reflective of the overall decline in television viewership in recent times. Telefe, the broadcasting network, strategically chose to split the gala for the introduction of the 28 participants across two nights, which included notable figures such as Andrea del Boca and various contestants with diverse backgrounds, including a young participant from the Congo. This casting strategy was aimed at captivating the audience from the outset. However, despite the show's success, it faced competition from River Plate's farewell match for coach Marcelo Gallardo, which diverted some viewers to cable television. This situation highlights the competitive landscape of Argentine television and the ongoing challenges faced by traditional broadcasting networks in retaining viewers amidst a changing media environment.