Gran Hermano's third elimination gala, held by Telefe, witnessed a significant viewership spike, surpassing 970,000 individuals, as reported by Ibope metrics. The reality show's intensity has increased dramatically since its debut in late February, with emerging daily conflicts, alliances, and strategic maneuvers among contestants. Initial viewer criticism revolved around the high number of celebrities and influencers in the cast compared to unknown participants, but audience engagement has grown as personal stories began to resonate with viewers.

The turning point for Gran Hermano came during its 25th anniversary celebration when the show introduced the 'right of reply' mechanism for the first time. This format, previously tested in Italy, allows contestants to respond to criticisms aired about them in real-time. The implementation of this mechanism is expected to add a new layer of drama and engagement, enabling viewers to witness direct confrontations and clarifications among housemates.

This evolution in the show signifies a shift towards more interactive and responsive reality television formats, aiming to enhance viewer retention and engagement. The increased ratings indicate a successful strategy in keeping the audience invested in the unfolding drama and complex interpersonal dynamics within the house, reflecting changing viewer expectations regarding reality programming.