The premier of the new season of Gran Hermano, hosted by Santiago del Moro, attracted over 1.4 million viewers, signaling a potential revival for open television in Argentina which has been struggling with ratings. Broadcast on the Telefe network, the premiere took place amidst a backdrop of declining audience numbers, the worst in two decades, which has plagued the industry. Gran Hermano has consistently been a standout format in recent years, drawing in viewers who have gradually shifted away from traditional television consumption.

The reality show's host, Santiago del Moro, emphasized the significance of the return of Gran Hermano, acknowledging the mixture of supporters and detractors it attracts. The viewers' engagement is particularly crucial as it comes at a time when Argentine TV is experiencing unprecedented low ratings. Previous seasons of Gran Hermano garnered ratings exceeding 15 points, demonstrating its power to captivate audiences across various age groups.

As Gran Hermano sets the stage for revitalization in Argentine open television, it signifies the ongoing challenge the industry faces in capturing and retaining viewership in an evolving media landscape. The importance of formats that resonate with audiences cannot be understated, given the shift in demographics towards different types of content consumption. This debut may help initialize a trend towards rebuilding viewer engagement in a historically rich yet currently struggling television era.