The premiere of the newest season of Gran Hermano, the well-known reality show, surpassed all ratings expectations, making it the most-watched program in Argentina for the day. The show, hosted by Santiago del Moro on Telefe, coincided with the elimination gala of MasterChef, collectively pushing viewership numbers higher than those typically seen on open television in the country. Telefe, led by Darío Turovelzky, has successfully revamped its program lineup to capture audience attention.

Throughout the day, Telefe implemented several strategic changes to its schedule, showcasing innovations in its morning news program accessibly named 'Buen Telefe.' The news segment underwent a major aesthetic overhaul with a renovated set and the introduction of new sections, which helped it secure a 1.6 average rating. Additionally, the popular morning talk show 'A la Barbarossa' relocated to a spacious new studio setting, achieving a higher rating of 3.8, fueled by coverage of significant current events including the violent death of a cartel leader in Mexico.

The resurgence in ratings reflects not only the popularity of reality television in Argentina but also the effectiveness of Telefe's programming strategy to engage viewers throughout the day. The excitement surrounding the arrival of new participants in Gran Hermano suggests that audiences remain invested in the show, indicating a promising trajectory for the season that could lead to increased advertising revenue and a strong competitive edge against rival networks.