Big Brother 2026 has kicked off its latest season, airing on Telefe, and became the most-watched program during prime time. This season, dubbed 'Golden Generation,' features a lineup of celebrities from entertainment, social media, and sports, stirring excitement among fans eager to see how changes in the show's format and rules will unfold. The program initially introduced 18 contestants, including well-known personalities like Andrea del Boca and Brian Sarmiento, and recently revealed additional participants set to enter the house.

With the introduction of all famous participants in this edition, viewers are anticipating not only the dynamics that will arise among the contestants but also how the changes to the house and gameplay rules will affect gameplay strategies. The fascination with reality TV continues to thrive in Argentina, where shows like Big Brother consistently garner immense popularity, largely due to their mix of celebrity culture and social interaction.

The audience's response to characters from various backgrounds promises engaging storylines throughout the season. As the competition unfolds, fans are likely to stay tuned for the evolving relationships and unexpected twists that define the reality show genre, maintaining Big Brother's status as a staple in Argentine television.