On February 23, 2026, the lights of the Big Brother house flickered to life for its latest season, dubbed the "Golden Generation" in celebration of the show's 25th anniversary. With popular host Santiago del Moro returning to lead the show, this new edition promises a fresh take with a renovated property, updated rules, and a diverse group of participants hailing from various fields including entertainment, journalism, social media, and sports, as well as former housemates returning for this milestone season.

The anticipation was heightened when a list of contestants slated to enter the house on February 24 began circulating on social media, sparking interest among the show's dedicated fanbase. The inclusion of known personalities from various industries aims to draw in a broader audience and reinvigorate the long-standing reality series, which has been an integral part of Argentine pop culture since its inception.

This new season is not just a anniversary celebration but also a bold move to meet the evolving tastes of viewers in the age of social media. By integrating participants with significant online followings and diverse backgrounds, the producers are set to create engaging dynamics within the house, ensuring that the 2026 edition of Big Brother will captivate both new and loyal fans alike.