The reality show Big Brother Golden Generation celebrates its 25th anniversary with a unique edition designed to engage a diverse audience. After a casting call that attracted over ten thousand participants, 18 new contestants entered the famous house, including both unknowns and celebrities. This blend aims to refresh the show's appeal, drawing in viewers from various backgrounds.

The premiere of this new installment achieved remarkable ratings, emerging as the most-watched program of the day and year so far, with an average of 17 rating points and a significant 72.34% share of televisions tuned in. The first part of the show garnered 14.8 rating points, indicating strong audience engagement and interest in the new format.

This success underscores the enduring popularity of reality television in Argentina and the ability of established franchises like Big Brother to adapt and remain relevant in a competitive entertainment landscape. The introduction of new dynamics within the house is aimed at rekindling viewer interest and could potentially influence the direction of future editions of similar reality shows in the region.