The municipality of Guaxupé in Minas Gerais is set to launch a new initiative titled "Guaxupé, Gastronomy, History and Identity" aimed at establishing the city as a regional gastronomic destination. The project's presentation will occur on the evening of Tuesday, November 24, at the Municipal Theater, as part of a collaborative strategy between Sebrae Minas and the local government to enhance the out-of-home food sector and promote local tourism.

This initiative is part of a broader policy framework that seeks to position gastronomy as a key driver for economic development, income generation, and cultural appreciation. The objective is to boost Guaxupé's visibility at both regional and national levels, with the culinary traditions of the area—especially its coffee culture, caipira traditions, and Italian influences—serving as central elements of this identity. According to Laura Campos, an analyst at Sebrae Minas, this project marks a significant step in organizing gastronomy as an economic asset for the community.

By focusing on enhancing the local culinary scene, Guaxupé aims to leverage traditional and cultural food elements to foster tourism. This plan not only highlights the unique aspects of the city's food heritage but also seeks to generate economic benefits for the community, thus intertwining local traditions with growth opportunities in tourism and the culinary industry.