The Coffee of Quito, cultivated in the biodiverse Andean Chocó region of Ecuador, is seeking to establish a presence in the European market due to its gastronomic value and cultural significance.
The Coffee of Quito, sourced from the high-altitude and biodiverse Chocó Andino region near Ecuador's capital, aims to penetrate the European market, highlighting its unique gastronomic attributes and its ability to connect consumers with the landscape and culture of Ecuador. This specialty coffee is renowned for its distinct flavors, which are attributed to the careful cultivation practices in this extraordinary environment.
Barista Jairo Sanguña, who has lived in Spain for over 30 years and owns a specialty café in Madrid, emphasizes the importance of the coffee's origin in determining its quality. He suggests that a great coffee should not only taste good but also convey the passion and effort invested by the growers in bringing their product to market. This view underscores the intertwined relationship between foreign consumers and the Ecuadorian coffee producers.
As interest in specialty coffee continues to grow, Ecuador has an opportunity to elevate its presence in the European market. In 2025, Sanguña imported approximately 2,200 kilograms of Ecuadorian coffee to Europe, marking a significant step towards establishing Quito's coffee brand internationally. The initiative is not just about commercial expansion; it is also a celebration of Ecuadorian identity and the rich cultural heritage associated with coffee cultivation in the region.
