In Poço das Antas, located in the interior of Rio Grande do Sul, Brazil, a traditional grape stomping event has been revitalized as a unique tourism experience intertwined with Afro-Brazilian culture. This new approach not only highlights the production of wine but also tells the lesser-known stories of Black individuals and their contributions to the wine industry. The initiative led by Miriam Santiago, a rural producer and winery owner, creatively combines samba music with the tradition of grape stomping, enriching the visitors' experience by connecting them with historical narratives and cultural identities.

Miriam Santiago's efforts are rooted in her personal background as the daughter of rural workers from São Paulo, which has instilled in her a deep appreciation for cultural heritage and the struggles of Black people in agriculture. By reinventing this traditional practice, she aims to celebrate and share the remarkable stories of those who have contributed to the wine sector yet often remain unrecognized. The integration of samba into the grape stomping ritual serves to create an engaging atmosphere, allowing visitors to participate in ancestral practices while enjoying a lively cultural performance.

The initiative not only has the potential to elevate local tourism but also promotes entrepreneurship that honors diverse histories. By showcasing these unique experiences, Santiago hopes to attract more visitors who are keen to learn about and appreciate the cultural significance of wine production in Brazil, particularly related to its African heritage. This tourism model emphasizes the importance of cultural narratives in engaging visitors, providing a rich, multifaceted understanding of the region’s viniculture and history, which could inspire other areas to follow suit in celebrating their local stories.