Chef João Izar has opened a high-end restaurant in the Serra da Mantiqueira mountains of Brazil, where he incorporates local ingredients and ancestral knowledge into his culinary practices. Located in Campos do Jordão within a family-run pousada, the restaurant emphasizes sustainability and zero waste, ensuring that regional culture is celebrated through its dishes. Izar's commitment to using local produce not only enriches his menu but also strengthens his connection with the landscape and community he draws from.

In pursuit of the freshest ingredients, Izar traverses the lush trails of Mantiqueira, foraging for mushrooms and edible plants—a skill he has honed through study, observation, and collaboration with experts. His approach highlights the importance of understanding one's environment to create exceptional dining experiences that resonate with the local ecosystem. By engaging directly with the mountains, Izar ensures that the flavors served in his restaurant reflect the essence of the region.

Financially, the restaurant has proven successful, with monthly revenues averaging R$ 120,000. This achievement not only underscores the viability of sustainable culinary practices but also positions the restaurant as a leading example of conscious consumption in Brazil. As it gains recognition, the establishment is likely to inspire others in the culinary field to adopt similar philosophies that prioritize environmental stewardship and local heritage.