In Juiz de Fora, a pastry chef named Raphaela Garbeto Brandi has gained remarkable success by introducing a dessert that marries two beloved recipes: cake and pudding. Over a span of just ten days, she has sold more than 500 slices of her unique pudding cake for R$ 25 each, along with numerous whole cakes. Her enterprise has gained traction both online and offline, demonstrating a growing interest in innovative culinary creations.

The idea for this delectable fusion dessert was inspired by viral videos from other states, prompting Raphaela to adapt the concept to fit her family's traditional recipes. The pudding cake quickly captured attention and became a hit, evidenced by the staggering 18 million views her preparation and cutting process received across social media platforms. Her social media following has now grown to over 20,000, highlighting a strong community response to her offerings.

This success reflects a wider trend in the culinary world where traditional recipes are being reimagined and marketed creatively through social media. Raphaela’s creation not only satisfies sweet cravings but also showcases the power of social media in elevating local businesses. As such viral food creations continue to emerge, they offer opportunities for local entrepreneurs to thrive in competitive markets.