The Rio de Janeiro Carnival is widening its offerings of VIP boxes at the Marquês de Sapucaí, providing a luxurious experience that includes gourmet cuisine from renowned chefs and wellness services in what they call 'premium experiences' amidst the festive atmosphere. Tickets for these 18 exclusive boxes range from R$ 990 to R$ 6,500 for the year 2026, with each box featuring unique amenities to enhance the celebration.

More than just prime spots to watch the parades, these boxes curate high-quality Brazilian cuisine with sophisticated twists, utilizing regional ingredients and culinary techniques that elevate traditional flavors to gourmet standards. The lineup also includes a mix of both major Brazilian music icons and international acts, with a focus on ensuring that background music does not interfere with the parade performances themselves.

This trend towards acknowledging and enhancing Brazilian culinary culture is notable, alongside offerings that cater to those wishing to maintain their diets even during the carnival's indulgent atmosphere, with options available like whey protein stations. This reflects a growing demand for diverse experiences at events, blending luxury with cultural pride and wellness.