Feb 19 • 23:11 UTC 🇪🇨 Ecuador El Universo (ES)

Dolores Prado, executive director of Holcim Ecuador: 'Reputation is not an end, but the result of doing things well and sustainably'

Dolores Prado, the executive director of Holcim Ecuador, emphasizes that reputation is built through consistent, ethical practices rather than being an isolated goal.

Dolores Prado, the executive director of Holcim Ecuador, has expressed that being recognized as one of the top 10 business leaders with the best reputation in Ecuador is more than just an accolade; it signifies a deep obligation and honor. She articulates that reputation should not be viewed as a singular goal but rather as a product of sustained good practices over time. According to her, a company's reputation is a reflection of its consistency between spoken commitments and actions taken, which helps to solidify its standing in the eyes of both the marketplace and society.

Prado explains that this recognition also validates the efforts put forth by the over 1,000 employees of Holcim Ecuador, suggesting that the public perception of the company goes beyond its product offerings, such as cement and concrete, to encompass its role in building societal progress through strong ethical values. Personally, she believes that achieving such recognition within less than five years of her tenure in Ecuador illustrates the trust that various stakeholders place in her leadership and the initiatives she has implemented.

As an industrial leader, Prado emphasizes the importance of her responsibilities toward the welfare of her employees, positioning her work not just as a business endeavor but as a broader commitment to social benefit. This approach underscores the role of corporate governance in cultivating trust and a strong reputation in the business community, indicating that a well-managed enterprise can have a positive impact not only on its workers but on society as a whole.

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